With the whole world turning into localization to feel closer to their customers, it’s always important to see what trends are the talk of the localization world.
With 2023 being the year of innovation in technology and artificial intelligence, it’s no surprise that the localization industry also gets a slice of that.
Whether you’re a localization specialist or company, this is definitely a ride you want to buckle up for.
Top Localization Trends to Watch in 2023
Artificial Intelligence and Machine Translation
Machine translation has been supporting the entire industry since the 1950s, and, with artificial intelligence full-on blooming in 2023, it’s no surprise you’re probably wondering where it stands.
Given how many languages and vocabulary there are in the world by the minute, machine translation still has several obstacles that make it harder for its performance to be optimal.
While you’d predict that this is where AI would play into replacing it, let us tell you it surprisingly isn’t.
In 2023, AI and machine learning are being used to support machine translation by providing and predicting more accurate translations.
Simultaneously, there are massive opportunities when it comes to using AI to support project cycles and management and speed up the entire process.
Localization & Personalization
A personalized user experience is what everyone truly needs, right?
The growing need for making customers feel like they’re always heard, have their needs met, and concerns addressed has one of the biggest spotlights in the localization industry this year.
One of the most prominent ways for personalization in 2023 is Multilingual SEO, which is basically optimizing content for search engines in different languages so not only are you helping customers understand your services, but, most importantly, you’re helping them find you.
Using localization to cater to the customer’s needs in a way that feels entirely personal and direct will definitely help you get many steps ahead.
Using Data to Advocate for Localization
Despite what you may think, in many companies, localization is still one of the things you have to go into several meetings to advocate for the importance of localization and get manager buy-in.
So in 2023, advocates are done with the talking and they’re now using data to highlight the importance and effect of localization on businesses highlighting the value brought, ROI, profits, global growth, and so much more to secure the budget and build or hire their own localization team.
Transcreation
Transcreation takes translation many steps closer to personalization by taking everything into consideration: context, tone of voice, target audience, intent, style, message, and concept.
Think of it this way: it’s like marketing meets localization; I want to sell to you and I know exactly how to do so, and now I’m doing it in your own language and culture.
In a world where personalization is taking over and claiming its throne, transcreation is definitely on its own level to support companies in getting closer to their customers.
Cloud Translation Tools
One of the most inconvenient things about machine translation tools has to be how you need to have them to be able to edit and supervise content.
With hundreds of tools and every single company having its own preference, it’s a definite nightmare for freelancers to have to learn and use all of these programs.
One of the highlights of 2023 is the rise of cloud translation tools that require no download and can easily be used on the web making any translator’s life much, much easier.
When it comes to localization trends, there is no magic formula in place, but there is definitely plenty for you to choose from, get started, and shine through your industry with.
For all localization services and more, make sure you visit TransRare’s website!